How many Birkin or Kelly bags can you buy from Hermès each year?

This subject creates enormous confusion.

Birkin and Kelly are commonly referred to as “quota bags.” Industry reporting has generally described Hermès boutiques as limiting clients to approximately one or two quota bags annually, although implementation can differ by boutique, country, availability, and client circumstances.

There can also be exceptions involving Special Orders and individual store-management decisions.

Therefore, statements like:

“Everyone gets exactly two Birkins per year.”

Aren’t completely accurate.

Availability and allocation are much more complicated.